The Fussy Marketer Blog
Follow me On TwitterWhite Papers
Industry: Oil & Gas
Product: Business-intelligence service for upstream exploration and production (E&P)
What We Did: Wrote a white paper about how the technology helps E&P companies find more resources and extract them from the ground at lower cost. We completed this paper under budget and ahead of schedule – even though we knew nothing about the oil & gas industry coming into the assignment.
Industry: Software
Product: Systems Management Software
What We Did: Brainstormed ideas and wrote numerous white papers promoting the business value of mainframe systems management.
Industry: Software
Product: Application Development Tools for Security
What We Did: Wrote a white paper that articulated the business value of a relatively low-level technology (static analysis of software code) and differentiated it from the prevailing technology (dynamic analysis).
Industry: Academia/Research
Product: New-Media Research Programs
What We Did: Worked with the executive director to write white papers about his vision and about research that will improve health care and other industries in crisis.
Industry: Software
Product: Identity Management Software
What We Did: Wrote white papers describing the business challenge of identity management and the future of identity management software.
< top >
