The Fussy Marketer Blog
Follow me On TwitterPositioning and Message Platforms
Industry: Software
Product: Application Development Tools for Security
What We Did: Conducted a positioning workshop with the executive team. Wrote a positioning and message platform that positioned application security as a higher-order business problem.
Industry: Software
Product: Enterprise Software
What We Did: Created the first unified, high-level business value proposition for the company’s diverse collection of software. Created and conducted a virtual positioning workshop with the executive team, using multiple telephone interviews. Identified a theme, wrote a positioning statement, and created a message platform and manual. Developed specific messages for different customer types, including entrepreneurs and developers.
Industry: Academic Research Institution
Product: Multiple Research Programs
What We Did: Wrote message platforms for use in marketing the programs to sponsors, donors, partners and students.
Industry: Software
Product: Network Management Software
What We Did: Developed vertical market messages and web-site copy for the service provider and system integrator markets.
Industry: Software
Product: Identity Management Software
What We Did: Developed vertical-market message “cheat sheets” for company executives, for health care and financial services.
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