Market-Moving Communications

Thought Leadership Programs

Industry:  Software
Product:   Identity Management Software

What We Did: Worked with the client for 16 months on thought-leadership activities to distinguish the company in a highly competitive market. Wrote white papers and articles.  Packaged and promoted the company’s CEO as a personality. (The company was acquired for a substantial multiple.)

Industry:  Internet and Broadband Infrastructure
Product:   Intelligent Media Caching Servers

What We Did: Wrote messages, press releases, blog entries and marketing copy that successfully positioned the product as essential business technology instead of low-level “plumbing.” Conceptualized and wrote a white paper about why the technology is an essential part of the next generation of the Internet: the Video Internet. Convinced a top blog to run an executive summary of the paper with a referring link to the company’s web site, resulting in many sales leads. Wrote entry that secured a Red Herring 100 North America award for 2008.

< top >