Market-Moving Communications

Five Reasons Clients Love Us

Our clients have told us many reasons why they stay with us year after year – and hire us again and again when they move to new companies. These are the five reasons they mention most frequently:

Experience: Since 1983, Janice Brown has launched more than two dozen technology companies or entrepreneurial ventures, working as an outside consultant. Before that, she was on the corporate side at two high technology companies. We know what it’s like to manage budgets, programs and executive expectations. We’re businesspeople first and communications people second. You can feel secure about putting us in front of your CEO, your senior executives and your customers.

Industry Knowledge: We’ve been active in the industry a long time and in many segments. This gives us an historical context that other communications consultants just don’t have. And we’re quick studies on any new-to-us technology.

Creativity: We read, think and write about technology constantly. We also read, think and write about business, economics, philosophy and other topics. With this broader worldview, we bring a higher level of creativity to the task of demystifying business technology. We make complex technology simple, so your customers can grasp it. We are authors not writers.

Efficiency: We’ve refined our analytical, project-management and writing processes over hundreds of assignments in the last three decades. We have productized our best practices in such areas as writing business-defining white papers, interviewing executives, packaging CEOs, and cultivating customer champions.  For you, this means more effective use of your budget and your executives’ time. When writing, we always aim to give you a 90% solid draft on the first try – and we almost always achieve this.

Sophistication: We make your young company “look” larger, more mature and more sophisticated than it is. This “look” will pervade everything you do: your sales presentations, your press releases and other written materials, your web site, your speeches, your media interviews – everything.  This “look” can help increase perceptions of company strength among customers, partners and investors.

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